The Live Feed Builder is a powerful and user-friendly tool that allows you to fetch, design, customize, and preview your LinkedIn feed in real-time. Follow this step-by-step guide to display a beautiful LinkedIn feed on your website.
Step 1: Add New Feed
In your WordPress dashboard, navigate to XT Feed for LinkedIn > Feed Builder and click on the Create New Feed button.

Step 2: Enter Feed Title
Start by giving your feed a descriptive title at the top (e.g., “Main Company Feed” or “Founder Updates”). This title is for your internal reference to easily identify the feed later.

Step 3: Connection & Source
Choose where to fetch your LinkedIn posts from using the Feed Source dropdown:
Option A: Company Page
- LinkedIn Account: Select the personal LinkedIn account you previously connected in the settings.
- Company Page: Choose the specific LinkedIn Company Page associated with your account to display company updates.
Option B: Personal Profile (via Apify)
- Feed Source: Select Profile from the dropdown.
- LinkedIn Profile Username: Enter the username of the LinkedIn profile (e.g.,
satyanadella). If you paste the full URL (e.g.,https://www.linkedin.com/in/satyanadella/), the plugin will automatically normalize it to the username. - Note: Personal Profile feeds require an active Apify API Token. If you have not configured it yet, click the notice banner link to set it up under Profile Settings.

Step 4: Layout Design
XT Feed for LinkedIn offers 10 stunning layouts to match your website’s design perfectly. Select the one that fits best:
- Grid: Displays your posts in a classic, structured grid format.
- List: A vertical, one-by-one list, just like the native LinkedIn feed.
- Feed: A standard, continuous feed view optimized for scrolling.
- Compact: A condensed, space-saving layout for smaller areas.
- Carousel: An interactive, sliding layout to save vertical space.
- Masonry: An uneven grid that beautifully aligns posts of different heights without gaps.
- Glass: A modern, sleek layout featuring a glassmorphism background effect.
- Timeline: Displays posts across a central vertical line, great for company history.
- Featured: Emphasizes prominent or popular posts to make them stand out.
- Overlay: A visually striking layout focusing on images with elegant text overlays.

Step 5: Post Configuration
Customize exactly what information is shown inside each post block:
- Posts Per Page: Control how many posts load initially on the page (1 to 50).
- Columns: Define how many columns the posts should be split into (1 to 5 columns in Grid layout).
- Show Image: Toggle to display or hide the post’s main media or image.
- Show Dates: Choose whether to display the time when the post was published.
- Show Author: Display or hide the LinkedIn profile/company name and picture.
- Show Reactions: Display the number of likes, comments, and other social engagement counts.

Step 6: Advanced Settings
Fine-tune the appearance of your feed to seamlessly integrate with your website:
- Text Limit (chars): Set a maximum character limit for the post description before it gets truncated (Minimum: 10 characters).
- Include Re-posts (Profile Feeds): Check this box if you want to include reposted or shared posts from other LinkedIn profiles and company pages in your personal feed.
- Cache Duration (mins): Control how often the plugin fetches fresh posts from LinkedIn to improve your site’s speed (Minimum: 15 mins; Recommended: 30–60 mins).
- Clear Feed Cache: Use this button to immediately clear the stored cache and force the feed to fetch the latest LinkedIn posts right away.

Step 7: “Load More Posts” AJAX Pagination
When there are more posts available than the initial Posts Per Page limit, an AJAX Load More Posts button is automatically displayed below your feed (supported on Grid, List, Feed, Masonry, Glass, and Timeline layouts). Website visitors can click this button to dynamically load the next batch of posts without reloading the page.
Step 8: Mobile & Desktop Preview
Before you save, use the built-in view toggles at the top of the builder. This allows you to easily switch between the Desktop view and Mobile view, so you can see exactly how your customized feed will look across different devices in real-time!

Step 9: Save & Display with Shortcode
Once you are happy with how everything looks in the preview:
- Click the Save Feed button.
- The system will generate a unique shortcode for this specific feed (e.g.,
[xt_linkedin_feed id="1"]). - Copy this shortcode.
- Navigate to any WordPress Post, Page, or Widget area where you want the feed to appear.
- Paste the shortcode using the Gutenberg Shortcode Block, and publish!
